mickeyfinz
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I support Doo Wop preservation.
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TODAY'S AC PRESS By TRUDI GILFILLIAN, Staff Writer | Posted: Thursday, January 21, 2010 | 3 comments WILDWOOD - The Boardwalk Special Improvement District's plans for the 2010 summer season include a possible overhaul of the Boardwalk's popular Friday night fireworks displays. Patrick Rosenello, executive director of the district, said Tuesday that the agency hopes to turn the displays into bigger spectacles featuring coordinated music along with a laser light show. The agency is interviewing companies for the project, with plans of adding the new features for the 2010 season. The weekly displays, which will begin at 10 p.m. starting this summer, are expected to cost $55,000, according to the district's spending plan. The additional Fourth of July display costs $26,250. The agency's budget requires the approval of both North Wildwood and Wildwood, the two cities home to the two-mile-long Boardwalk. Merchants along the Boardwalk pay an assessment to support the district's seasonal programs, with property owners in North Wildwood paying a rate of 3.1 cents per $100 of assessed valuation and owners in Wildwood paying 5.8 cents. Those rates are based on the geographical split along the Boardwalk, which places 80 percent of the walk in Wildwood and the remaining 20 percent in North Wildwood. The improvement district includes 110 separately owned properties representing about 225 individual businesses. The budget for 2010 comes to $1.3 million, up slightly from 2009. Part of the increase can be attributed to an increase in tram car revenues made possible in 2009 with a fare increase, a discount sales program and a partnership with Morey's Piers that allowed the pier operation to sell the tram car tickets. Norris Clark, director of marketing and sales for Morey's Piers, said the sales programs benefited the company by giving patrons an easy way to buy tickets and move between the piers. Holiday tram car ticket sales were also very strong, Clark said. Fares are $2.50 for a one-way ride, and that rate will remain in place in 2010, Rosenello said. With the rate, up from $2.25, and the other sales programs, tram revenue was up about 13 percent from 2008. Rosenello said the increase was welcome given the shape of the nation's
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