Release 12 Noon, EDT
Doo Wop in Europe
By-the-Sea, NJ: The Wildwoods' European Marketing Committee chaired by George
Miller, owner of the Caribbean Motel, met with the marketing GWTIDA marketing
committee to discuss attendance at the upcoming POW WOW Conference in Orlando
Florida. It is the group's goal to market the resort in Ireland, Germany, France
and the U.K.
Committee members including GWHMA President Steve Tecco, Preservation
League president Dan MacElrevey, and organization member and experienced European
marketer Kathleen Collins attended the meeting with GWTIDA. After hearing the
committee's presentation, the GWTIDA marketing committee chaired by Ralph Johnson
voted to participate in this program and also to send Ben Rose, GWTIDA, Director
of Marketing and Public Relations with Kathleen Collins to the POW WOW conference.
The lead organizations and the committee members feel strongly that a relatively
small investment will benefit the Wildwoods By-the-Sea in many ways in additional
to the obvious new business it will generate. The program moves the resort further
up the ladder of east coast tourism destinations by initiating this new and aggressive
marketing program to an area of the world where the shore resorts have rarely
marketed in the past. The program also supports the image of the Wildwoods as
a great place to invest in tourism and lodging.
"We have a niche
based on Doo Wop heritage tourism, the Jersey Shore experience, and the finest
beaches and boardwalk on the coast that experienced marketers tell us will sell
well in Western Europe," Dan MacElrevey of the Doo Wop Preservation League
stated at the meeting.
The organizers are also announced plans to attend the
three major marketing conferences in Europe in the fall, and to promote an aggressive
direct mail marketing program to the European contacts generated at the 2010 POW
WOW conference. This will establish a network of wholesalers and receptive operators
who then bring groups from Europe to the Doo Wop Capital of America. The marketing
committee also plans to have a booth for the Wildwoods By-the-Sea at the 2011
POW WOW Conference. This new marketing supplements the aggressive 2010 GWTIDA
regional marketing program that is already expanding the resort's reach beyond
the traditional markets.
"This resort has been creative for the past
fifteen years as we added attractions, expanded the events program, added new
and meaningful marketing and opened the beachfront convention center," Steve
Tecco said. "We believe this foray into the European market is consistent
with that effort to make the Wildwoods By-the-Sea a leading extended season east
coast resort and recreation destination."
"We are moving ahead
with these bold programs," Steve noted, "and it is especially important
that GWTIDA, as the resort's umbrella organization for funding advertising, events
and promotion, is taking a leadership role. Lifestyle and heritage tourism are
hot and, with GWTIDA participation, the Wildwoods renaissance continues."